The Flexovit Merchandising Product Line has been developed as a direct result of listening, understanding and responding to both market and customer requirements. This exciting and professional product line includes a comprehensive selection of coated abrasives, cutting-off and grinding wheels, diamond blades, bonded abrasives and accessories – supported by a very dynamic brand identity.

The brand identity is fully reflected in the strong packaging design which encompasses;

• A simple, uncluttered, attractive and informative design

• Impact at point of purchase

• A clear product hierarchy

• Simple product selection

The Flexovit Merchandising Product Line offers high performing, high value, affordable abrasive products which are widely adaptable for use in multiple markets including;

• DIY
• Painting and Decorating
• Hardware
• Building Merchants
• Retail

There are 2 levels of product performance within the range - Flexovit & Flexovit PRO. The majority of the range consists of standard quality products that provide good performance levels. However, Flexovit PRO products have additional premium attributes giving more advanced & professional performance levels.

The product range is supported by 2 simple, effective packaging formats that have developed based on product use and value to the customers:

• Smaller packs - card pre-packs for merchandising on Eurohooks
  
• Larger packs - shrink-wrapped packs in display boxes for merchandising on shelves

With its dynamic product packaging and use of clear, uncluttered product information, choosing the right type of abrasive could not be any easier !

	Cutting-Off & Grinding Wheels Flexovit offers an extensive range offers a professional high performance wheels suitable for cutting & grinding a wide variety of wheels including steel, stainless steel & stone.
	Bonded Abrasives Flexovit offers a unique range of professional bonded abrasives suitable for all general maintenance applications.
	Coated Abrasives The extensive range of Flexovit’s coated product line has been developed to provide highly effective sanding solutions for all requirements encountered in a merchandising environment.
	Diamond Blades With an in-depth knowledge of the construction & building industry Flexovit provides a range of diamond blades to meet any demand. All Flexovit Diamond Blades confirm to the highest European Safety standards. All blades are manufactured & tested to the highest quality.
	Accessories In addition to the core abrasives range, Flexovit offers a number of accessories which compliment the range providing a complete abrasives solution.