Norton Abrasives has launched a new brand website at www.nortonabrasives.com. It is now live in 17 countries and 3 languages, with further country sites and additional languages to be launched in the coming weeks, marking a new era in the online world of Norton.
The new Norton site delivers a deeper brand experience by giving users detailed access to products, markets, machines and surfaces. It gives more focus on product selection and key sub-brands, with a cleaner layout and dynamic lifestyle photography, and thanks to a more intuitive navigation and responsive design, the site is easier to navigate on any mobile device.
Designed with the end-user in mind, the site contains a wealth of rich information whether for consumers / DIY’ers looking for advice or guidance on home improvement, or for trade or industry professionals looking for off-the-shelf or bespoke abrasive solutions. The site also provides access to Norton’s comprehensive suite of literature, videos, technical data, health and safety guidance, news and events and online media library.
“The launch of this showcase site is only the first step in a total revamping of our digital presence worldwide,” says Marie Bouquot, global director of strategy and digital policy for Saint-Gobain Abrasives. It began with the new corporate Saint-Gobain Abrasives sites in January, now Norton, and other primary brands will follow later this year. Featuring a global common design under a responsive platform, the new websites will facilitate real-time updates by our Marketing teams and offer an enhanced user experience to our customers and end-users.”
Adds Laure Le Greves, manager of digital marketing for Saint-Gobain Abrasives EMEA, “The new Norton Abrasives website brings greater depth of visibility to our complete portfolio of abrasives solutions across Europe, Middle East & Africa. The new platform will bring greater flexibility to our future online efforts, ensuring that we are able to adapt to the new digital demands of our customers. We look forward to delivering more up-to-date, fresh content that will encourage users to return again and again.”